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Writers Against the Machine is a curious experiment to answer a growing fear: Is AI eroding my value as a writer? And, if so, what does that mean for my business?

We explore how this AI tool can further push the boundaries of efficiency and smarter results.

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ChatGPT could replace some copywriting functions. But the reality isn't as clear-cut as kicking out your humans and bringing the AI copywriters on board. 

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ChatGPT has over 100 million active monthly users. In this article, we explore whether you should join them.

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We explain what ChatGPT is (in less than 100 words), explore its impact, and reveal how to use ChatGPT for business. 

Three ROI scenarios but the truth is: it depends. What does success look like to you?

In the battle between freelance and in-house writers, there are no winners or losers. It’s all about what’s right for your business at this point in time.

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