Blog

Who do I hire to write content? Freelancers or an in-house team?

In the battle between freelance and in-house writers, there are no winners or losers. It’s all about what’s right for your business at this point in time.

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The 5 things your brief is missing (and why they matter)

If you think you know everything there is to know about writing a good brief, think again. 

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Want to build authority? Create thought leaders. Here's how.

In this article, Incredibble founder Helen Dibble enlists the help of two thought leadership experts, and investigates how companies can identify and develop thought leaders of their own.

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Funny business: How to inject some serious humour into your content

Our regular writer, Mike Burton, lives a double life. By day he writes great copy, by night he’s a comedian and improviser.

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Bruce Lee Marketing: Make your content kick like a kung fu legend

Incredibble’s founder, Helen Dibble, shares some of Lee’s most powerful lessons that you can apply to your content strategy... 

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9 SEO Copywriting Tips for Websites

 Discover 9 SEO copywriting tips for websites to drive organic traffic to your site and boost new enquiries. 


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Website Copywriting Rates: How Much Should You Pay?

Ever wondered how much website copywriting rates are? Or what goes into website copywriting services? We provide the answers to help you make a wise investment.  


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How and when to work with a voice-over artist

Invisible and ubiquitous, voice-over artists stitch the content experiences of our lives together. But, just like copywriting, not everyone knows the difference a professional can make to the output. 

We caught up with New York-based Alister Austin, an experienced VO artist with a gleaming client base and near-famous track record, to hear how it’s done. 

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