Working with Red-Fern Media for over four years, we refined our copywriting process into a slick, user-focused art form. Creating powerful content is as much about the relationships you form with clients, as it is about picking the right words.
MD Sean Redfearn invited Incredibble founder Helen Dibble to discuss the ever-popular subject on Red-Fern's YouTube channel: What comes first? Design or words?
Together, they break down each stage of the copywriting process, exploring what good copy looks like, and how businesses can build a content strategy that combines great design with purposeful writing.
Check out the full interview on Youtube.
Also, here are the two books from Helen's recommended reading (as mentioned in the video!)
Everybody writes - https://annhandley.com/everybodywrites/
Company of One - https://ofone.co/