Exceptional copywriting is like stardust. It will simultaneously make your brand radiant while giving you the freedom to focus on work you enjoy.
Let’s take a look at how legendary words can help your business flourish.
In this article:
- Two BIG Ways Copywriting Delivers ROI
- Four MORE Ways Its Insanely Powerful (with stats to prove it)
- Top Tips for Proof Reading Challenges
- An Alternative to Outsourcing Your Content
Two BIG Ways Copywriting Delivers an Outstanding ROI
1. Content Attracts New Business
How do you get customers to visit your website in the first place? They need to be able to find it.
Say “hello” to high-quality content. It is an essential component for lead generation.
Blog posts, newsletters or emails tailored for people at the awareness stage in the buyer funnel - potential customers looking for more information before contemplating a purchase - will help you:
- Build brand awareness
- Increase website traffic
- Generate more leads to nurture
Whereas content aimed at audiences in the consideration stage - people who are now aware of your brand and actively seeking more information about your services or products - allows you to:
- Highlight your biggest product or service benefits
- Pull prospects towards the final buyer stage
- Increase content offering downloads
- Increase subscriptions to e-newsletters
Finally, blog posts honed for people in the conversion stage - individuals who need one final push to make a purchase - gives you the power to:
- Maximise customer value
- Convert leads into customers
Top Tip! Bottom of the funnel personalised content can also be used to nurture your existing customers. Because acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. Content that helps you retain customers is a dynamite tool for increased profit.
With a stockpile of scintillating marketing collateral, you can feed your social media and email marketing strategies with goal-smashing content. The result?
Like a cake shop that attracts sugar fiends, you will expertly lead followers to your website, and ultimately, to making a purchase.
2. Content Boosts Website Enquiries
Feast your eyes on REPL’s web content: not only is it an enjoyable read but it informs exactly who REPL are, what they offer and how they can specifically help customers achieve their goals.
This is a prime example of top-shelf content that’s used to make website visits an interactive, revealing and introspective experience.
Visitors should be able to relate to the characters in your storytelling - the people who can benefit from your offerings.
They should also be able to locate information pertinent to them on every page - as REPL accomplishes through its expertly written copy.
Another reason copywriters are indispensable: they can help differentiate your business from competitors to get you noticed.
Just give 24 Seven’s copy a quick read. It screams: “This business isn’t like its cut-throat competitors. The customer is 24 Seven’s focus, not making more cheddar”. A rare asset in the telecommunications landscape.
Be relatable, inspirational and attractive to prospects through awesome web copy and you’ll open the floodgates for progress.
Let’s Be Real: Copywriting Provides More Than Two Things
Content is the kindle of a blazing marketing strategy ... but it also does SO much more.
Helps You Articulate Tricky But Brilliant Ideas
You might have already scribbled a dozen content ideas onto paper. But turning those topics into easy-to-understand and engaging blogs? It takes a copywriting pro to achieve this.
Experienced and skilled copywriters have mastered the art of clarity. They know how to express difficult subjects simply without making a reader feel small. Want to know exactly how a copywriter achieves this? We covered this recently to shed some light.
Gives You Vital Perspective
The content creation journey is all about getting cosy with your customers. You’re exploring new ways of approaching their pain points and this reveals insights you may not have previously considered.
“People say 'It's as plain as the nose on your face.' But how much of the nose on your face can you see, unless someone holds a mirror up to you?” ― Isaac Asimov, I, Robot
Hiring a copywriter supercharges this learning process. Since they are looking at your business from a fresh perspective, they have the ability to raise new opportunities for content and reveal hidden audiences you can leverage.
Upholds Your Business’ Credibility
Here are some chilling statistics about the effect poor grammar and spelling has on your brand perception:
- A single spelling mistake can cut online sales by 50%
- In a Global Lingo survey, 59% of 1,029 people would not use a company that had obvious grammatical or spelling mistakes
- A UK tights retailer found that fixing one prominent spelling mistake on their main product page increased conversions by 80%
Don’t do a Donald Trump. Especially in regards to your website, your content is your first impression to online users.
As the stats above show, spelling and grammatical blunders can damage your business’ credibility and undermine its quality negatively impacting sales. It can also lead to misinterpretations about your company or dilute your message. How to prevent this?
When you work with a top-class copywriter, you’re also working with an expert proofreader.
They know all the tips and tricks to spot even the most well-disguised spelling mistakes. And they know good grammar like Mick Jagger knows good music.
Top Tip! If you want to give proofreading a go yourself, try reading your content backwards, changing the font or reading it aloud for enhanced error-vision.
Storytellers Rule the World
What makes a good story? Whether it’s a book like Lord of the Rings or a brand like Coca-Cola, the ingredients for a compelling narrative are the same.
Imagination. Inspiration. Relevance. Excitement. A story that resonates with people and causes them to desire something incredible.
Words have the power to transform any subject into an impassioned tale that ignites interest. There are no limits, aside from the resources you’re willing to invest to create an epic narrative for your business.
Can’t outsource your copywriting? No sweat. You can learn the ropes, from creating lucrative content ideas to becoming a master editor, in our upcoming workshop: Pimp Your Content!